The Business Media Leadership Summit was held in late January and revenue generation was a key focus for sessions. The Summit is the only event of its kind for senior business media executives, and attendees were offered a sneak peek at an ongoing survey undertaken between Magazines Canada and RKI Partners. RKI Partners is a premiere insights consulting firm with a hyperfocus on branded content and thought leadership research.
Surveying the readership of Magazines Canada’s B2B publications via their subscriber databases, RKI Partners’ president Raj Kuchibhatla says the objective of the study is to help publishers and content developers in the B2B space better understand how readers perceive the value and credibility of of individual titles with the end goal being to use this data and insights to help persuade their advertisers to invest more in their content.