Author: cclark

The Business Media Leadership Summit was held in late January and revenue generation was a key focus for sessions. The Summit is the only event of its kind for senior business media executives, and attendees were offered a sneak peek at an ongoing survey undertaken between Magazines Canada and RKI Partners. RKI Partners is a premiere insights consulting firm with a hyperfocus on branded content and thought leadership research.

Surveying the readership of Magazines Canada’s B2B publications via their subscriber databases, RKI Partners’ president Raj Kuchibhatla says the objective of the study is to help publishers and content developers in the B2B space better understand how readers perceive the value and credibility of of individual titles with the end goal being to use this data and insights to help persuade their advertisers to invest more in their content.

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MagNet is North America’s largest gathering of magazine media stakeholders With more than 24 sessions and keynotes, panel discussions, awards and networking receptions attracting 800+ people from across Canada and beyond, MagNet is the place to be to build your skills and grow your business.

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We have some exciting news to share: Elizabeth Hall, RKI’s Managing Director, has been elected for a second term on the National Board of Directors of the Marketing Research and Intelligence Association (MRIA). Elizabeth has served as a board director since 2016.

Since joining the board, Elizabeth has been chair of the QRC (Qualitative Research Council) where she has been instrumental in driving forward two key initiatives: a very successful conference in Nov 2017 A QualLens on a Data Driven World and the creation/adaptation of a new path for professional designation for the industry to be unveiled at the National Conference in June – Watch this space for full details.

“I am completely thrilled” Elizabeth gushes “I believe so strongly in how research can benefit companies, in so many varied ways. Innovation and non-traditional approaches are my key drivers. It is such an honour to be part of such a forward thinking board. I feel like I have been talking about the evolution of Market Research for so many years, and as we see the effects of the change, the opportunity to be a part of this next wave is beyond exciting!”

On behalf of our whole team, congrats!