New AudioMag: Raj Kuchibhatla & Martin McAnulty on Business Media

Surveying the readership of Magazines Canada’s B2B publications via their subscriber databases, RKI Partners’ president Raj Kuchibhatla says the objective of the study is to help publishers and content developers in the B2B space better understand how readers perceive the value and credibility of of individual titles with the end goal being to use this data and insights to help persuade their advertisers to invest more in their content.