Surveying the readership of Magazines Canada’s B2B publications via their subscriber databases, RKI Partners’ president Raj Kuchibhatla says the objective of the study is to help publishers and content developers in the B2B space better understand how readers perceive the value and credibility of of individual titles with the end goal being to use this data and insights to help persuade their advertisers to invest more in their content.
MagNet is North America’s largest gathering of magazine media stakeholders. With more than 24 sessions and keynotes, panel discussions, awards and networking receptions attracting 800+ people from across Canada and beyond, MagNet is the place to be to build your skills and grow your business.
We have some exciting news to share: Elizabeth Hall, RKI’s Managing Director, has been elected for a second term on the National Board of Directors of the Marketing Research and Intelligence Association (MRIA).